Reach the audiences that matter with better-connected data
TrueData turns fragmented signals into addressable, activation-ready audiences, helping brands, agencies and platforms target effectively across programmatic channels.
Connected across the advertising ecosystem
Better-connected data starts with better identity.
TrueData brings identity into the audience-building process to help connect fragmented signals, improve addressability and create audience segments designed for real-world programmatic activation.
Connect
Bring fragmented audience signals together.
Understand
Create richer, more consistent audience definitions.
Activate
Turn them into segments built for programmatic execution.
Identity technology by ID5. TrueData uses ID5 identity technology to strengthen audience connectivity and addressability across programmatic environments.
Audience data built on stronger identity.
Reach the audiences that matter with scalable, activation-ready data designed for modern programmatic advertising.
TrueData combines high-quality audience intelligence with identity capabilities that help make segments more addressable, more actionable and more useful across the advertising ecosystem.
Ready-to-activate segments
Access scalable audiences for prospecting, targeting and campaign planning.
Global markets
Reach audiences across the markets that matter to your campaigns.
Addressable coverage
Build scale without losing sight of audience relevance.
Custom audiences
Work with TrueData to build custom segments around your audience, market or campaign objective.
Built for your media workflow
Move from audience strategy to activation through leading programmatic platforms and activation partners.
Put better audience data closer to the impression.
TrueData Curation combines identity-powered audience signals with selected programmatic inventory to create activation-ready curated deals.
Bring data and media together earlier in the buying process, simplify activation and make relevant audiences easier to reach through the DSP workflow your team already uses.
Audience + media in one deal
Apply TrueData audience intelligence directly to curated programmatic inventory.
Pre-built or custom
Activate ready-made packages or build curated deals around a specific audience, market or campaign objective.
Simple DSP activation
Access curated audiences through Deal IDs designed to fit existing programmatic buying workflows.
From audience to impression
Bring audience strategy and media activation closer together, reducing the operational steps between identifying the right audience and reaching it in-market.
Built for the teams behind modern advertising.
For brands
Build audiences from customer, behavioral and market signals - and activate them in programmatic.
For agencies
Scale audience planning and activation across campaigns, markets and clients.
For platforms
Add audience data and addressability capabilities to your programmatic offering.
Performance and privacy have to work together.
TrueData is designed for responsible, privacy-conscious data activation, helping advertisers navigate a fragmented ecosystem while keeping audience quality, addressability and responsible data use at the center.
We comply with GDPR, CCPA, and we are a part of Transparency & Consent Framework 2.2.
Ready to reach the audiences that matter?
Talk to our audience data team. We'll show you how TrueData can help with audience data, curation and programmatic activation.